Monday, July 27, 2009

Business Cards:: Summit Mortgage

When a good freind of mine approached me about redoing his business cards, I was estactic at the opportunity to do so. The previous business cards he was using were horrid. So frightning, that I dare not post the "before" image of it here on this blog. I filed it away in my "Scary" file of printed materials. 

With that said, Mike of Summit Mortgage decided he wanted to have a clean, professional and corporate feel to his business cards. Nothing too fancy. Just the facts. He was quite the minimalist. I came up with the following two concepts. 
In the top sample, I wanted to communicate the strong showing of the logo, "The Summit". In times like we're in today, when you're applying for a loan, you want to have all the assurance that your lender is taking care of your home-loan needs. I believe that solid look emphasizes that along with all the contact info upfront. The bottom sample, which was not chosen, I tended to show more of the green color to reinforce the green of the logo and to emphasize the color of money. However, in a realistic world, its best to keep the green where it belongs, in the money you're approved for to make your real esate purchase. Summit Mortgage was very happy with their final output. Hopefully the next project will be trifold brochure. Stay tuned! Thanks for viewing.